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The New Business Environment

The global business landscape has changed. Many of the models that were true for generations no longer apply in the modern, fast-paced world. Corporate learning is the key to success in today’s hyper-integrated, data-driven world.

The New Business Environment

What are the forces that affect the current business environment?

  • Global Expanding Market.

Companies can no longer expect to “own” one market to which they provide services and products. Globalization has become the new standard. Learning to adapt to global expansion is vital for gaining a competitive advantage. Understanding of cultural differences can also help professional relationships to progress.

As businesses decentralize their operations globally, they also depend on technologies

to support dispersed businesses. Logistics algorithms and programming are now enabling more efficient physical transportation of products.

As the expansion of global markets continues to grow, businesses that want to maximize profit must reset their sights on customers and clients they would never have imagined possible in the past. They need to learn to leverage networks for competitive advantage and growth.

  • Shorter and Unpredictable Business Cycles

The sooner a company gets a new product on the shelf or reveals a new service methodology, the more likely it will be able to survive. The constant decrease in time-to-market of new goods demands new and efficiency-improving technology, marketing, and product development.

In today’s economy, socio-political events also affect the business community more than ever before. Uncontrollable and unexpected market forces can hurt planned business cycles. Developing flexible systems to respond to unexpected occurrences is essential for competitive advantage.

  • Increased ROI Pressure

In an era of such intense competition, businesses need higher and stronger returns on investments. Cutting costs to meet financial goals and improving productivity strategies are major priorities for large and small businesses in the modern climate.

As ROI and efficiency stay the primary goals of large and small companies alike, the focus on reducing costs and optimizing employees’ productivity is usually the short-term strategy that is more important than any long-term goals. However, executing short-term needs for ROI while still thinking about longer-term priorities is essential for competitive advantage.

  • New Priorities

While particular goals vary within industries and companies, the new priority is clear: manage resources to achieve more with less and meet profit expectations.

Although spending on new technology might sometimes seem unnecessary because of tight budgets, the results actually justify the expenses through greater efficiency of systems management and communication.

  • CILS as Vital

Corporate learning is a business’s most important ally. The Continuous Integration of Learning and Strategy (CILS) process shows the relationships between corporate learning and strategic planning as essential partners. This constantly evolving collaboration, from strategy development and implementation to redevelopment, is crucial to modern businesses for two reasons:

  • Corporate learning initiatives serve as a kind of “reality” check when creating practical, strategic goals.
  • Corporate learning provides a detailed understanding of how to allocate resources most effectively to make the set objectives a reality.

Discover the best ways to adapt to the new business environment, consistently connect with your leadership team, and predictably turn them into highly engaged employees. Call me for some complimentary advice. Book an appointment at or call me at +1 (604) 943-0800.


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Inscape Consulting Group
Greg Nichvalodoff, BSc. BM (Honors), MBA, PCC, CMC
Office: 604.943.0800
Mobile: 604.831.4734